feb 2011 – iffti 2011 conference publication
is it possible to start a tradition instantly? can you innovate out of heritage? is there something as a timeless, or even an everlasting, contemporary phenomenon?
yes, is the answer, and all this shows within one figure: the dandy. ever since george bryan brummel started this instant-tradition, the phenomenon has never ceased to amaze, and it has never gone out of fashion either. due to constant renewal of it’s own laws and its (highly paradoxical) principles, it managed to remain innovative. ephemeral and eternal as it is, dandyism shows a solution for the ultimate design paradox; it creates a new meaning both out of tradition and as a tradition.